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Share of traffic to digital properties of marketing and advertising industry that was invalid worldwide in 2022 and 2023

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Source

Release date

March 2024

Region

Worldwide

Survey time period

2022 and 2023

Special properties

based on 34 billion data points from hundreds of enterprise-level clients of the source

Supplementary notes

Figures for 2022 were retrieved from an earlier publication.

Citation formats

Marketing & advertising industry invalid traffic rate worldwide 2022-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 10, 2025

In 2023, more than ** percent of all traffic to digital properties of the marketing and advertising industry was invalid. A year earlier, the share stood at roughly eight percent. Invalid traffic is defined as any activity that was not generated by a real user with genuine interest.

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