According to the source, the "study is based on surveys and submitted data from nine affiliate marketing companies, and also models data from retailers like Amazon, eBay and Booking.com."
Citation formats
Affiliate marketing spending in the UK 2020, by platform
In 2020, *** million British pounds was spent in the United Kingdom on affiliate marketing via smartphone, whereas the non-smartphone spending stood at *** million pounds. Total affiliate marketing expenditure in the UK amounted to *** million pounds.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Adtraction. (April 30, 2021). Affiliate marketing spending in the United Kingdom (UK) in 2020, by platform (in million GBP) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1261128/affiliate-marketing-spending-device-uk/
Adtraction. "Affiliate marketing spending in the United Kingdom (UK) in 2020, by platform (in million GBP)." Chart. April 30, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1261128/affiliate-marketing-spending-device-uk/
Adtraction. (2021). Affiliate marketing spending in the United Kingdom (UK) in 2020, by platform (in million GBP). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1261128/affiliate-marketing-spending-device-uk/
Adtraction. "Affiliate Marketing Spending in The United Kingdom (Uk) in 2020, by Platform (in Million Gbp)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2021, /statistics/1261128/affiliate-marketing-spending-device-uk/
Adtraction, Affiliate marketing spending in the United Kingdom (UK) in 2020, by platform (in million GBP) ÌÇÐÄÆƽâ°æ, /statistics/1261128/affiliate-marketing-spending-device-uk/ (last visited July 23, 2026)
Affiliate marketing spending in the United Kingdom (UK) in 2020, by platform (in million GBP) [Graph], Adtraction, April 30, 2021. [Online]. Available: /statistics/1261128/affiliate-marketing-spending-device-uk/
