In 2023, more than ** percent of all traffic to digital properties of the marketing and advertising industry was invalid. A year earlier, the share stood at roughly eight percent. Invalid traffic is defined as any activity that was not generated by a real user with genuine interest.
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Cheq. (March 14, 2024). Share of traffic to digital properties of marketing and advertising industry that was invalid worldwide in 2022 and 2023, by source [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1550311/marketing-advertising-invalid-traffic-rate-source/
Cheq. "Share of traffic to digital properties of marketing and advertising industry that was invalid worldwide in 2022 and 2023, by source." Chart. March 14, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1550311/marketing-advertising-invalid-traffic-rate-source/
Cheq. (2024). Share of traffic to digital properties of marketing and advertising industry that was invalid worldwide in 2022 and 2023, by source. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1550311/marketing-advertising-invalid-traffic-rate-source/
Cheq. "Share of Traffic to Digital Properties of Marketing and Advertising Industry That Was Invalid Worldwide in 2022 and 2023, by Source." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Mar 2024, /statistics/1550311/marketing-advertising-invalid-traffic-rate-source/
Cheq, Share of traffic to digital properties of marketing and advertising industry that was invalid worldwide in 2022 and 2023, by source ÌÇÐÄÆƽâ°æ, /statistics/1550311/marketing-advertising-invalid-traffic-rate-source/ (last visited July 26, 2026)
Share of traffic to digital properties of marketing and advertising industry that was invalid worldwide in 2022 and 2023, by source [Graph], Cheq, March 14, 2024. [Online]. Available: /statistics/1550311/marketing-advertising-invalid-traffic-rate-source/
