In 2023, over ** percent of all traffic to digital properties of the marketing and advertising industry that was invalid was generated by automation tools. Invalid traffic is defined as any activity that was not generated by a real user with genuine interest.
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Cheq. (March 14, 2024). Distribution of invalid traffic to digital properties of marketing and advertising industry worldwide in 2022 and 2023, by type of threat [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1350788/marketing-advertising-invalid-traffic-threat-type/
Cheq. "Distribution of invalid traffic to digital properties of marketing and advertising industry worldwide in 2022 and 2023, by type of threat." Chart. March 14, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1350788/marketing-advertising-invalid-traffic-threat-type/
Cheq. (2024). Distribution of invalid traffic to digital properties of marketing and advertising industry worldwide in 2022 and 2023, by type of threat. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1350788/marketing-advertising-invalid-traffic-threat-type/
Cheq. "Distribution of Invalid Traffic to Digital Properties of Marketing and Advertising Industry Worldwide in 2022 and 2023, by Type of Threat." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Mar 2024, /statistics/1350788/marketing-advertising-invalid-traffic-threat-type/
Cheq, Distribution of invalid traffic to digital properties of marketing and advertising industry worldwide in 2022 and 2023, by type of threat ÌÇÐÄÆƽâ°æ, /statistics/1350788/marketing-advertising-invalid-traffic-threat-type/ (last visited July 26, 2026)
Distribution of invalid traffic to digital properties of marketing and advertising industry worldwide in 2022 and 2023, by type of threat [Graph], Cheq, March 14, 2024. [Online]. Available: /statistics/1350788/marketing-advertising-invalid-traffic-threat-type/
