During a 2024 survey, ** percent of responding Generation Z consumers (aged 15 to 26) said they had encountered affiliate content on social media. On the other hand, less than ** percent stated they saw such content in email marketing.
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eMarketer. (July 18, 2024). Share of consumers who encountered affiliate content on selected platforms in the United States as of May 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1469366/exposure-affiliate-marketing-usa/
eMarketer. "Share of consumers who encountered affiliate content on selected platforms in the United States as of May 2024, by age group." Chart. July 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1469366/exposure-affiliate-marketing-usa/
eMarketer. (2024). Share of consumers who encountered affiliate content on selected platforms in the United States as of May 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1469366/exposure-affiliate-marketing-usa/
eMarketer. "Share of Consumers Who Encountered Affiliate Content on Selected Platforms in The United States as of May 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jul 2024, /statistics/1469366/exposure-affiliate-marketing-usa/
eMarketer, Share of consumers who encountered affiliate content on selected platforms in the United States as of May 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1469366/exposure-affiliate-marketing-usa/ (last visited July 25, 2026)
Share of consumers who encountered affiliate content on selected platforms in the United States as of May 2024, by age group [Graph], eMarketer, July 18, 2024. [Online]. Available: /statistics/1469366/exposure-affiliate-marketing-usa/
