Acceptable Ads is a whitelisting function of Adblock Plus, which shows selected ads to Adblock Plus users by default. According to the company which develops both Adblock Plus, Acceptable Ads reached 200 million Adblock Plus users worldwide as of March 2020; 13 thousand websites were whitelisted, out of which 90 percent were allowed to do so free of charge. A different source found that 86 percent of publisher sites were not using any ad block recovery technologies.
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Eyeo. (March 4, 2020). Selected data on Acceptable Ads worldwide as of March 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1215164/acceptable-ads-data/
Eyeo. "Selected data on Acceptable Ads worldwide as of March 2020." Chart. March 4, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1215164/acceptable-ads-data/
Eyeo. (2020). Selected data on Acceptable Ads worldwide as of March 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1215164/acceptable-ads-data/
Eyeo. "Selected Data on Acceptable Ads Worldwide as of March 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Mar 2020, /statistics/1215164/acceptable-ads-data/
Eyeo, Selected data on Acceptable Ads worldwide as of March 2020 ÌÇÐÄÆƽâ°æ, /statistics/1215164/acceptable-ads-data/ (last visited July 15, 2026)
Selected data on Acceptable Ads worldwide as of March 2020 [Graph], Eyeo, March 4, 2020. [Online]. Available: /statistics/1215164/acceptable-ads-data/
