Share of users in Europe, the Middle East, and Africa encountering advertising on selected digital service categories as of 2nd quarter 2022, by device
Characteristic
Smartphone
Tablet
PC/Laptop
None of these
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
According to a survey of app users in Europe, the Middle East, and Africa (EMEA) conducted during the second quarter of 2022, ** percent of respondents encountered online ads while browsing social media on their smartphones. By comparison, only ** percent of respondents reported seeing ads on social media while using their laptops or PCs. Over *** in ** respondents reported seeing ads while streaming videos from their smartphones, while ** percent reported noticing online ads when streaming from laptops. Overall, users engaging with different digital services via smartphones were more likely to see online advertising.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Digital Turbine. (June 7, 2022). Share of users in Europe, the Middle East, and Africa encountering advertising on selected digital service categories as of 2nd quarter 2022, by device [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1347012/ema-users-seeing-ads-on-digital-services-by-device/
Digital Turbine. "Share of users in Europe, the Middle East, and Africa encountering advertising on selected digital service categories as of 2nd quarter 2022, by device." Chart. June 7, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1347012/ema-users-seeing-ads-on-digital-services-by-device/
Digital Turbine. (2022). Share of users in Europe, the Middle East, and Africa encountering advertising on selected digital service categories as of 2nd quarter 2022, by device. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1347012/ema-users-seeing-ads-on-digital-services-by-device/
Digital Turbine. "Share of Users in Europe, The Middle East, and Africa Encountering Advertising on Selected Digital Service Categories as of 2nd Quarter 2022, by Device." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jun 2022, /statistics/1347012/ema-users-seeing-ads-on-digital-services-by-device/
Digital Turbine, Share of users in Europe, the Middle East, and Africa encountering advertising on selected digital service categories as of 2nd quarter 2022, by device ÌÇÐÄÆƽâ°æ, /statistics/1347012/ema-users-seeing-ads-on-digital-services-by-device/ (last visited July 20, 2026)
Share of users in Europe, the Middle East, and Africa encountering advertising on selected digital service categories as of 2nd quarter 2022, by device [Graph], Digital Turbine, June 7, 2022. [Online]. Available: /statistics/1347012/ema-users-seeing-ads-on-digital-services-by-device/
