Over the period of time presented, the share of native advertising in the total online advertising market in Poland remained at around the same rate. In the first half of 2024, native advertising accounted for *** percent of the online advertising market in the country, which was the lowest result since 2019.
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IAB Polska. (October 24, 2024). Share of native advertising in the online advertising market in Poland from 2019 to 1st half 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1268991/poland-native-ad-share-in-online-ad-market/
IAB Polska. "Share of native advertising in the online advertising market in Poland from 2019 to 1st half 2024." Chart. October 24, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1268991/poland-native-ad-share-in-online-ad-market/
IAB Polska. (2024). Share of native advertising in the online advertising market in Poland from 2019 to 1st half 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1268991/poland-native-ad-share-in-online-ad-market/
IAB Polska. "Share of Native Advertising in The Online Advertising Market in Poland from 2019 to 1st Half 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Oct 2024, /statistics/1268991/poland-native-ad-share-in-online-ad-market/
IAB Polska, Share of native advertising in the online advertising market in Poland from 2019 to 1st half 2024 ÌÇÐÄÆƽâ°æ, /statistics/1268991/poland-native-ad-share-in-online-ad-market/ (last visited July 29, 2026)
Share of native advertising in the online advertising market in Poland from 2019 to 1st half 2024 [Graph], IAB Polska, October 24, 2024. [Online]. Available: /statistics/1268991/poland-native-ad-share-in-online-ad-market/
