As of the first quarter of 2022, the average advertising spending for mobile apps targeting children was over times the amount spent on apps targeting grownups. In comparison, advertising spending in mobile apps not targeting children was indexed at **** across the Google Play Store and the Apple App Store.
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Pixalate. (June 9, 2022). Volume of advertising spending per application on child-directed and non-child directed apps worldwide in 1st quarter 2022 (indexed to all apps) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1339435/ad-spending-children-and-non-children-apps/
Pixalate. "Volume of advertising spending per application on child-directed and non-child directed apps worldwide in 1st quarter 2022 (indexed to all apps)." Chart. June 9, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1339435/ad-spending-children-and-non-children-apps/
Pixalate. (2022). Volume of advertising spending per application on child-directed and non-child directed apps worldwide in 1st quarter 2022 (indexed to all apps). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1339435/ad-spending-children-and-non-children-apps/
Pixalate. "Volume of Advertising Spending per Application on Child-directed and Non-child Directed Apps Worldwide in 1st Quarter 2022 (Indexed to All Apps)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jun 2022, /statistics/1339435/ad-spending-children-and-non-children-apps/
Pixalate, Volume of advertising spending per application on child-directed and non-child directed apps worldwide in 1st quarter 2022 (indexed to all apps) ÌÇÐÄÆƽâ°æ, /statistics/1339435/ad-spending-children-and-non-children-apps/ (last visited July 21, 2026)
Volume of advertising spending per application on child-directed and non-child directed apps worldwide in 1st quarter 2022 (indexed to all apps) [Graph], Pixalate, June 9, 2022. [Online]. Available: /statistics/1339435/ad-spending-children-and-non-children-apps/
