A survey conducted during the third quarter of 2024 showed that **** percent of internet users in Japan conduct research on brands online before making a purchase. An equally high share of respondents stated that they visited a brand's website within the past month.
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Share of internet users who engage with digital marketing in Japan as of 3rd quarter 2024, by activity [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1327916/japan-engagement-with-digital-marketing-by-activity/
DataReportal, und We Are Social, und Meltwater. "Share of internet users who engage with digital marketing in Japan as of 3rd quarter 2024, by activity." Chart. February 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1327916/japan-engagement-with-digital-marketing-by-activity/
DataReportal, We Are Social, Meltwater. (2025). Share of internet users who engage with digital marketing in Japan as of 3rd quarter 2024, by activity. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1327916/japan-engagement-with-digital-marketing-by-activity/
DataReportal, and We Are Social, and Meltwater. "Share of Internet Users Who Engage with Digital Marketing in Japan as of 3rd Quarter 2024, by Activity." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2025, /statistics/1327916/japan-engagement-with-digital-marketing-by-activity/
DataReportal & We Are Social & Meltwater, Share of internet users who engage with digital marketing in Japan as of 3rd quarter 2024, by activity ÌÇÐÄÆƽâ°æ, /statistics/1327916/japan-engagement-with-digital-marketing-by-activity/ (last visited July 27, 2026)
Share of internet users who engage with digital marketing in Japan as of 3rd quarter 2024, by activity [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: /statistics/1327916/japan-engagement-with-digital-marketing-by-activity/
