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Most common concerns regarding cookie regulation among advertisers in Japan as of April 2024

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Sources

Release date

May 2024

Region

Japan

Survey time period

April 16 to 17, 2024

Number of respondents

1,012 respondents

Special properties

respondents had previously stated to be advertisers; multiple answers possible

Method of interview

Online panel

Supplementary notes

Survey question: "Please tell us your concerns regarding the regulation of cookies."

Citation formats

Leading concerns regarding cookie regulation among advertisers Japan 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 24, 2024

According to a survey conducted among advertisers in Japan in April 2024, almost ** percent of the respondents were concerned that the regulation of cookies would lower the targeting precision of advertisements. About one-third of the respondents were concerned about the lowering of the measuring precision.

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Statistics on " Digital advertising in Japan "

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Other statistics that may interest you Digital advertising in Japan

Overview

6

Leading companies

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Digital advertising audience

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Advertising categories

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Cookie regulation

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Topics

Digital advertising in JapanInternet usage in JapanSocial media usage in JapanMedia industry in JapanMobile internet usage in Japan
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