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Spending on Facebook and Instagram posts in Brazil mentioning Lula or Bolsonaro from June to August 2022 (in 1,000 Brazilian reals)

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Sources

Release date

August 2022

Region

Brazil

Survey time period

June to August 15, 2022

Special properties

"Lula" and "Bolsonaro" as main search queries

Supplementary notes

* Until August 15, 2022.

Citation formats

Brazil: spending on Facebook and Instagram posts mentioning Lula and Bolsonaro 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 15, 2022
As of August 15, 2022, sponsored Facebook and Instagram posts mentioning current Brazilian President Jair Messias Bolsonaro have received around double the investment than those referencing the country's former Chief of State and again-candidate Luiz Inácio Lula da Silva. In total, at least *** million Brazilian reals were spent with such publications between June and mid-August. Spending on posts referring to Bolsonaro nearly reached * million Brazilian reals in July. Facebook and Instagram have been the most used social media platforms by political candidates in Brazil ahead of its general elections, set for October 2022.
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For single users
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