ÌÇÐÄÆƽâ°æ

Distribution of leading social media platform users in Brazil as of August 2024, by gender

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

September 2024

Region

Brazil

Survey time period

January to August 2024

Number of respondents

6,072*

Age group

18 years and older

Special properties

social media platform users in Brazil

Method of interview

Online survey

Supplementary notes

Values may not sum up to 100 percent due to rounding.

Original questions:

Single pick: What is your gender?’’

Multi pick: "What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp"

Base for each app:

* Users of social media platforms (total) n=6,072
Facebook users n=4,538
Instagram users n=5,312
LinkedIn users n=1,742
Pinterest users n=1,813
Reddit users n=302
Snapchat users n=577
TikTok users n=2,994
Tumblr users n=200
Twitch users n=676
X (Twitter) users n=1,929
YouTube users n=4,868

Citation formats

Brazil: leading social media platform users 2024, by gender

Published by Thuy D., Sep 9, 2024

According to a 2024 survey, around ** percent of leading social media platform users in Brazil were women and ** percent were men. Among these networks, Reddit and Twitch had the largest proportion of male users, with men making up ** percent and ** percent of the audience of each platform, respectively. Conversely, around ** percent of Pinterest users in Brazil were women. Meanwhile, platforms like Twitch and Tumblr in Brazil had the largest shares of Generation Z users when compared to other mainstream platforms in the country.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Social media and politics in Brazil "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Social media and politics in Brazil

Overview

8

Social media demographics

8

News consumption

6

Political information

8

Digital political participation

7

2022 Elections

8

Spotlight: digital campaign and advertising

6

Further Content: You might find this interesting as well

Topics

Social media usage in BrazilSocial media usage in Latin AmericaInternet usage in BrazilWhatsApp in BrazilInternet usage in Latin America
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.