| Characteristic | Social media users (total) | Snapchat | TikTok | Tumblr | Twitch | YouTube | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - |
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Source
Source
Release date
September 2024
More information
Region
Brazil
Survey time period
January to August 2024
Number of respondents
6,072*
Age group
18-64 years
Special properties
social media platform users in Brazil
Method of interview
Online survey
Supplementary notes
Values may not sum up to 100 percent due to rounding.
Original questions:
Single pick: ’’What is the highest level of education you have completed?’’
Multi pick: "What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp"
Base for each app:
* Users of social media platforms (total) n=6,072
Facebook users n=4,538
Instagram users n=5,312
LinkedIn users n=1,742
Pinterest users n=1,813
Reddit users n=302
Snapchat users n=577
TikTok users n=2,994
Tumblr users n=200
Twitch users n=676
X (Twitter) users n=1,929
YouTube users n=4,868
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