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Most popular reasons for internet users in Brazil to use social media as of 2nd quarter 2025

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Sources

In cooperation with
Release date

November 2025

Region

Brazil

Survey time period

Q2 2025

Age group

16 years and older

Special properties

internet users

Method of interview

Online panel

Supplementary notes

Multiple answers were possible.

Citation formats

Leading social media usage reasons in Brazil 2025

Published by Thuy D., Jun 23, 2026

A survey conducted in the second quarter of 2025 found that around **** percent of internet users in Brazil used social media to stay in touch with friends and family. Reading news stories was the second main reason for using social media for about **** percent of the respondents. Finding products to purchase and filling spare time were important reasons for **and ****percent of social media users, respectively.

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Statistics on " Messaging apps in Latin America "

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Other statistics that may interest you Messaging apps in Latin America

Overview

8

Messaging reach

6

Usage

8

Audiences

6

WhatsApp

8

Facebook Messenger

8

Telegram

7

Other messengers

8

Spotlight: messaging commerce in Brazil

7

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Topics

Social media usage in Latin AmericaSocial media usage in the CaribbeanSocial media usage in BrazilInternet usage in BrazilInternet usage in Latin America
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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For single users
$199 USD
per month, billed annually 1
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