Brazil: main messenger app users by community 2024| ��ƽ��

Distribution of leading messenger app users in Brazil as of August 2024, by urbanity

Characteristic	Rural community	Small town	Medium-sized town	Large city	City with over 1 million inhabitants	Megacity with over 5 million inhabitants
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Release date

September 2024

More information

Region

Brazil

Survey time period

January to August 2024

Number of respondents

1,013*

Age group

18-64 years

Special properties

messenger app users in Brazil

Method of interview

Online survey

Supplementary notes

Original questions:

Single pick: "In what type of community do you live?’’
Multi pick: "Which instant messenger or video call services do you use regularly?"

The Community types are defined as follows:

Rural community: under 5,000 inhabitants
Small town: 5,000 to 20,000 inhabitants
Medium-sized town: 20,000 to 100,000 inhabitants Large city: 100,000 to 500,000 inhabitants / 500,000 to 1,000,000 inhabitants
City with over 1 million inhabitants: 1,000,000 to 5,000,000 inhabitants
Megacity with over 5 million inhabitants: 5,000,000 to 10,000,000 inhabitants / 10,000,000 and more inhabitants

Base for each app:

* Users of messaging apps (total) n=1,013
Discord users n=161
Facebook Messenger users n=398
Google Chat users n=197
iMessage users n=83
Snapchat users n=383
Telegram users n=383
WhatsApp users n=919

** The data for Snapchat users was obtained via ��ƽ��'s Social Media Brand Report instead of the Messenger's brand report for this statistic.

Citation formats

According to a 2024 survey, the majority of the messenger app users in Brazil lived in large cities with populations between 100 thousand to * million inhabitants. In contrast, most of the users of Snapchat and iMessage lived in megacities with over * million inhabitants. Moreover, besides being used by more than ** percent of the country's population, WhatsApp users were the most representative of which type of community where messenger app users lived.