| Characteristic | Users of social media (total) | Snapchat | TikTok | Tumblr | Twitch | X (Twitter) | YouTube | |||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - | - |
September 2024
Brazil
January to August 2024
6,072*
18-64 years
social media platforms users
Online survey
Original questions:
Single pick: ’’In what type of community do you live?’’
Multi pick: "Which instant messenger or video call services do you use regularly?"
The Community types are defined as follows:
Rural community: under 5,000 inhabitants
Small town: 5,000 to 20,000 inhabitants
Medium-sized town: 20,000 to 100,000 inhabitants Large city: 100,000 to 500,000 inhabitants / 500,000 to 1,000,000 inhabitants
City with over 1 million inhabitants: 1,000,000 to 5,000,000 inhabitants
Megacity with over 5 million inhabitants: 5,000,000 to 10,000,000 inhabitants / 10,000,000 and more inhabitants
Base for each app:
* Users of social media platforms (total) n=6,072
Facebook users n=4,538
Instagram users n=5,312
LinkedIn users n=1,742
Pinterest users n=1,813
Reddit users n=302
Snapchat users n=577
TikTok users n=2,994
Tumblr users n=200
Twitch users n=676
X (Twitter) users n=1,929
YouTube users n=4,868
