According to a survey during the second quarter of 2025, 34.7 percent of online audiences in Brazil stated that Instagram was their favorite social media platform, with a usage reach of 91.2 percent among the online population. WhatsApp followed as the social platform of choice for around 33.9 percent of the respondents. Despite the significant growth of the platform, only 13.1percent of Brazilian internet users said that TikTok was their favorite platform, while Facebook was preferred by 5.1percent of the Brazilian internet users.
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DataReportal, & We Are Social, & Meltwater. (November 8, 2025). Favorite social media platforms among internet users in Brazil as of 2nd quarter 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1307762/favorite-social-media-brazil/
DataReportal, und We Are Social, und Meltwater. "Favorite social media platforms among internet users in Brazil as of 2nd quarter 2025." Chart. November 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1307762/favorite-social-media-brazil/
DataReportal, We Are Social, Meltwater. (2025). Favorite social media platforms among internet users in Brazil as of 2nd quarter 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1307762/favorite-social-media-brazil/
DataReportal, and We Are Social, and Meltwater. "Favorite Social Media Platforms among Internet Users in Brazil as of 2nd Quarter 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2025, /statistics/1307762/favorite-social-media-brazil/
DataReportal & We Are Social & Meltwater, Favorite social media platforms among internet users in Brazil as of 2nd quarter 2025 ÌÇÐÄÆƽâ°æ, /statistics/1307762/favorite-social-media-brazil/ (last visited July 25, 2026)
Favorite social media platforms among internet users in Brazil as of 2nd quarter 2025 [Graph], DataReportal, & We Are Social, & Meltwater, November 8, 2025. [Online]. Available: /statistics/1307762/favorite-social-media-brazil/
