Research targets were service vendors of DMP, MA, CRM/SFA, business card management services for corporate customers, and online sales system vendors, selected based on original criteria.
100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022. Values have been rounded.
Citation formats
Marketing automation (MA) services market size in Japan 2019-2025
The marketing automation (MA) services market in Japan was estimated at close to ** billion Japanese yen in fiscal year 2020. It was forecast to reach approximately ** billion yen by 2025. The MA market is part of the digital marketing services market.
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Yano Research. (October 26, 2020). Sales value of the marketing automation (MA) services market in Japan from 2019 to 2020 with a forecast until 2025 (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/795306/japan-ma-services-market-size/
Yano Research. "Sales value of the marketing automation (MA) services market in Japan from 2019 to 2020 with a forecast until 2025 (in billion Japanese yen)." Chart. October 26, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/795306/japan-ma-services-market-size/
Yano Research. (2020). Sales value of the marketing automation (MA) services market in Japan from 2019 to 2020 with a forecast until 2025 (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/795306/japan-ma-services-market-size/
Yano Research. "Sales Value of The Marketing Automation (Ma) Services Market in Japan from 2019 to 2020 with a Forecast until 2025 (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Oct 2020, /statistics/795306/japan-ma-services-market-size/
Yano Research, Sales value of the marketing automation (MA) services market in Japan from 2019 to 2020 with a forecast until 2025 (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/795306/japan-ma-services-market-size/ (last visited July 25, 2026)
Sales value of the marketing automation (MA) services market in Japan from 2019 to 2020 with a forecast until 2025 (in billion Japanese yen) [Graph], Yano Research, October 26, 2020. [Online]. Available: /statistics/795306/japan-ma-services-market-size/
