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Issues that advertising professionals wanted to solve with third-party cookie replacement solutions worldwide as of August 2024

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Source

Release date

October 2024

Region

Worldwide

Survey time period

July and August 2024

Number of respondents

202 respondents

Special properties

among advertisers, publishers, AdTech platforms, as well as others (nine percent)

Supplementary notes

Regional distibution of survey respondents:

  • 38 percent from Europe, the Middle East and Africa,
  • 28 percent from North America,
  • 19 percent from Asia Pacific,
  • 16 percent from Latin America and the Carribean.

Citation formats

Issues cookie replacement solutions are supposed to solve worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 12, 2024
During a global 2023 survey, ** percent of responding professionals from among brands, agencies, publishers, technology and data platforms said they expected third-party cookie replacement solutions to solve targeting and retargeting problems. Second most popular use case that the respondents envisaged was data onboarding.
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Statistics on " Third-party cookie deprecation "

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Overview

5

Solutions

4

Impact

6

Spotlight: United Kingdom

6

Spotlight: United States

8

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Topics

Third-party cookie deprecationGoogleMarketing technologyDigital advertising worldwideUtiq
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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