Level of importance of selected YouTube objectives for their campaigns according to media agency professionals in the United States as of November 2025
(average score)
Characteristic
Average score on a scale of 1 to 5
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During an November 2025 survey among media agency professionals working directly on YouTube campaigns for brand advertisers, respondents were asked to rank on a scale from one to five how much each of the listed objectives mattered when executing YouTube campaigns. Ad performance (including view rate, view-to-completion rates, and click-through rates) ranked first, with an average score of ****. Brand safety (i.e., ensuring that ads do not run against unsafe content) and audience targeting (reaching consumers based on audience/demographic data) tied for second place, each with an average score of ****.
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Pixability. (December 18, 2025). Level of importance of selected YouTube objectives for their campaigns according to media agency professionals in the United States as of November 2025 (average score) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1447546/importance-youtube-campaign-objectives-media-agency-professionals-us/
Pixability. "Level of importance of selected YouTube objectives for their campaigns according to media agency professionals in the United States as of November 2025 (average score)." Chart. December 18, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1447546/importance-youtube-campaign-objectives-media-agency-professionals-us/
Pixability. (2025). Level of importance of selected YouTube objectives for their campaigns according to media agency professionals in the United States as of November 2025 (average score). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1447546/importance-youtube-campaign-objectives-media-agency-professionals-us/
Pixability. "Level of Importance of Selected Youtube Objectives for Their Campaigns According to Media Agency Professionals in The United States as of November 2025 (Average Score)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Dec 2025, /statistics/1447546/importance-youtube-campaign-objectives-media-agency-professionals-us/
Pixability, Level of importance of selected YouTube objectives for their campaigns according to media agency professionals in the United States as of November 2025 (average score) ÌÇÐÄÆƽâ°æ, /statistics/1447546/importance-youtube-campaign-objectives-media-agency-professionals-us/ (last visited July 27, 2026)
Level of importance of selected YouTube objectives for their campaigns according to media agency professionals in the United States as of November 2025 (average score) [Graph], Pixability, December 18, 2025. [Online]. Available: /statistics/1447546/importance-youtube-campaign-objectives-media-agency-professionals-us/
