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Key figures on investments and budgets related to customer loyalty programs and management in North America as of October 2021

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Source

Release date

April 2022

Region

Worldwide

Survey time period

September 9 to October 9, 2021

Number of respondents

70*

Supplementary notes

Full survey sample was 325; 70 respondents were located in North America.

Citation formats

Investments and budget trends related to customer loyalty in North America 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 23, 2022
A survey conducted in North America gauging the use of loyalty rewards programs among organizations, revealed that almost ** of marketing budgets was allocated to CRM and loyalty program management in late 2021. It was also found that ** percent of surveyed businesses were planning to increase their investments in customer loyalty programs in the coming years.
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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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