During a survey conducted among loyalty professionals worldwide in 2024, ** percent of respondents reported that improving overall customer lifetime value (CLV) is their top loyalty marketing goal for 2025. Nearly ** percent mentioned increasing purchase frequency as a main objective.
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Open Loyalty. (April 29, 2025). Leading loyalty marketing goals according to professionals worldwide in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1610871/top-loyalty-marketing-goals-worldwide/
Open Loyalty. "Leading loyalty marketing goals according to professionals worldwide in 2024." Chart. April 29, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1610871/top-loyalty-marketing-goals-worldwide/
Open Loyalty. (2025). Leading loyalty marketing goals according to professionals worldwide in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1610871/top-loyalty-marketing-goals-worldwide/
Open Loyalty. "Leading Loyalty Marketing Goals According to Professionals Worldwide in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Apr 2025, /statistics/1610871/top-loyalty-marketing-goals-worldwide/
Open Loyalty, Leading loyalty marketing goals according to professionals worldwide in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1610871/top-loyalty-marketing-goals-worldwide/ (last visited July 29, 2026)
Leading loyalty marketing goals according to professionals worldwide in 2024 [Graph], Open Loyalty, April 29, 2025. [Online]. Available: /statistics/1610871/top-loyalty-marketing-goals-worldwide/
