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Plans to change the business model to add an ad-funded tier in the next 24 months among subscription video-on-demand services worldwide in 2022

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Release date

March 2023

Region

Worldwide

Survey time period

November 2022

Number of respondents

250 respondents

Special properties

business owners (director-level or higher) from North America, LATAM, Europe, Middle East, and APAC

Method of interview

Online survey

Citation formats

Plans to change business model among SVOD services worldwide 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 21, 2023
The majority of SVOD companies worldwide responding to a late 2022 survey planned to change their business model, with ** percent of owners stating that they intended to launch a hybrid monetization model in the next 24 months. By comparison, roughly one in four respondents had no plans at all.
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Topics

Hybrid video-on-demand services in the United StatesStreaming in the United StatesOnline TV in the United StatesSubscription video-on-demand in the United StatesAd-supported video-on-demand in the United States
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Access limited to Free Statistics. Premium Statistics are not included.
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