A forecast projected that over ** million of Netflix's subscribers will be using the ad-supported tier worldwide by 2027, up from an estimated ** in 2022. The EMEA region is projected to surpass the number of ad-supported subscribers in the U.S. and Canada by 2026, amassing *** million customers that year. After losing a substantial number of customers at the beginning of 2022, the streaming giant announced the launch of an ad-supported tier at the end of the year to offset more subscriber and income losses.
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MediaPost. (March 14, 2023). Number of Netflix subscribers using the ad-supported tier worldwide from 2022 to 2027, by region (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1373250/ad-supported-subscriber-numbers-netflix-by-region/
MediaPost. "Number of Netflix subscribers using the ad-supported tier worldwide from 2022 to 2027, by region (in millions)." Chart. March 14, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1373250/ad-supported-subscriber-numbers-netflix-by-region/
MediaPost. (2023). Number of Netflix subscribers using the ad-supported tier worldwide from 2022 to 2027, by region (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1373250/ad-supported-subscriber-numbers-netflix-by-region/
MediaPost. "Number of Netflix Subscribers Using The Ad-supported Tier Worldwide from 2022 to 2027, by Region (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Mar 2023, /statistics/1373250/ad-supported-subscriber-numbers-netflix-by-region/
MediaPost, Number of Netflix subscribers using the ad-supported tier worldwide from 2022 to 2027, by region (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1373250/ad-supported-subscriber-numbers-netflix-by-region/ (last visited July 24, 2026)
Number of Netflix subscribers using the ad-supported tier worldwide from 2022 to 2027, by region (in millions) [Graph], MediaPost, March 14, 2023. [Online]. Available: /statistics/1373250/ad-supported-subscriber-numbers-netflix-by-region/
