Streaming viewers in the European countries UK, France, Italy, Spain, and Germany preferred ad-supported content over ad-free plans, with half of respondents to an early-2023 survey stating to watch TV shows and movies on ad-based services. Moreover, nearly *** in people interviewed consumed a mix of ad-supported and ad-free content.
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Magnite. (March 17, 2023). Share of streaming viewers watching TV shows and movies on ad-supported or ad-free streaming services in EU-5 as of January 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1409555/preferred-video-streaming-options-eu/
Magnite. "Share of streaming viewers watching TV shows and movies on ad-supported or ad-free streaming services in EU-5 as of January 2023." Chart. March 17, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1409555/preferred-video-streaming-options-eu/
Magnite. (2023). Share of streaming viewers watching TV shows and movies on ad-supported or ad-free streaming services in EU-5 as of January 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1409555/preferred-video-streaming-options-eu/
Magnite. "Share of Streaming Viewers Watching Tv Shows and Movies on Ad-supported or Ad-free Streaming Services in Eu-5 as of January 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Mar 2023, /statistics/1409555/preferred-video-streaming-options-eu/
Magnite, Share of streaming viewers watching TV shows and movies on ad-supported or ad-free streaming services in EU-5 as of January 2023 ÌÇÐÄÆƽâ°æ, /statistics/1409555/preferred-video-streaming-options-eu/ (last visited July 19, 2026)
Share of streaming viewers watching TV shows and movies on ad-supported or ad-free streaming services in EU-5 as of January 2023 [Graph], Magnite, March 17, 2023. [Online]. Available: /statistics/1409555/preferred-video-streaming-options-eu/
