In early 2022, consumers worldwide were asked what type of service they would favor for video streaming. The majority of respondents in all surveyed countries revealed that they either preferred having advertisements and no fees or having no advertisement and a "full" monthly fee. In detail, the no-monthly-fee option was the favorite one in the United Kingdom, Germany, and Japan, whereas the no-advertisement option was preferred in the United States and Brazil. A third hybrid model with reduced advertisement time and reduced fees was the least preferred in all **** countries.
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Deloitte. (March 28, 2022). Consumer preference for a new video streaming service in selected countries worldwide as of March 2022, by model [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1305117/consumer-preference-video-streaming-model-worldwide/
Deloitte. "Consumer preference for a new video streaming service in selected countries worldwide as of March 2022, by model." Chart. March 28, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1305117/consumer-preference-video-streaming-model-worldwide/
Deloitte. (2022). Consumer preference for a new video streaming service in selected countries worldwide as of March 2022, by model. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1305117/consumer-preference-video-streaming-model-worldwide/
Deloitte. "Consumer Preference for a New Video Streaming Service in Selected Countries Worldwide as of March 2022, by Model." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Mar 2022, /statistics/1305117/consumer-preference-video-streaming-model-worldwide/
Deloitte, Consumer preference for a new video streaming service in selected countries worldwide as of March 2022, by model ÌÇÐÄÆƽâ°æ, /statistics/1305117/consumer-preference-video-streaming-model-worldwide/ (last visited July 15, 2026)
Consumer preference for a new video streaming service in selected countries worldwide as of March 2022, by model [Graph], Deloitte, March 28, 2022. [Online]. Available: /statistics/1305117/consumer-preference-video-streaming-model-worldwide/
