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Business models used by streaming services and video platforms worldwide in 2022

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Source

Release date

September 2022

Region

Worldwide

Survey time period

2022

Number of respondents

200 respondents

Special properties

C-level executives from broadcast and media companies owning a streaming service in North America, Latin America, Europe, or Asia Pacific

Citation formats

Business models used by streaming services and video platforms worldwide 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, May 10, 2023

A survey of C-level executives from media companies around the world found that ** percent of streaming services and video platforms relied on a hybrid business model as their primary revenue source, which means they make use of advertising revenue and some other forms of revenue. Just under **** of streaming services and video platforms relied on advertising revenue in order to operate, while ** percent of such services relied solely on paid subscriptions.

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