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Distribution of Netflix gross additions in the United States from the first 5 months of 2023 to the first 5 months of 2025, by plan type

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Source

Release date

July 2025

Region

United States

Survey time period

First 5 months of 2023 to first 5 months of 2025

Special properties

excl. free tiers, MVPD and telco, and selected bundles

Citation formats

Netflix sign-ups in the U.S. 2023-2025, by plan type

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 11, 2025

According to a recent study conducted in the U.S., Netflix's latest plan addition, an ad-supported tier, accounted for ** percent of the total amount of sign-ups to the streaming service in the first 5 months of 2025. This marks an increase of nearly ** percentage points compared to the same period of 2023.

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Statistics on " Hybrid video-on-demand services in the United States "

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Other statistics that may interest you Hybrid video-on-demand services in the United States

Overview

4

Revenues

6

Subscribers

7

Demographics

8

Consumer behavior

8

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Topics

Netflix usage in the United StatesAmazon Prime VideoNetflixHuluMax
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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