Likelihood of adults signing up for Netflix and Disney Plus when discounted ad-supported model becomes available in the United States as of September 2022
Characteristic
Netflix
Disney+
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survey within DISQO member community; non-subscribers of the respective services
Supplementary notes
This question was phrased by the source as follows: "Netflix (L) / Disney+ (R) plans to offer a discounted service subscription for customers who are willing to watch commercials, available later this year. Based on this information, how much more/less likely are you to sign up for this platform when this lower-cost option with commercials becomes available?"
Citation formats
Signing up for Netflix and Disney+ after launch of ad-funded tier in the U.S. 2022
According to a survey from ****, the impact of Netflix and Disney+ launching an ad-supporting tier on the likelihood of signing up for the respective platform was very low in the U.S., with over ** percent of respondents saying that their opinion of the services had not changed. However, non-subscribers were more likely to subscribe to an ad-supported version of Netflix than to one of Disney+.
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DISQO. (October 26, 2022). Likelihood of adults signing up for Netflix and Disney Plus when discounted ad-supported model becomes available in the United States as of September 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1343716/sign-up-netflix-disney-launch-ad-supported-tier-us/
DISQO. "Likelihood of adults signing up for Netflix and Disney Plus when discounted ad-supported model becomes available in the United States as of September 2022." Chart. October 26, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1343716/sign-up-netflix-disney-launch-ad-supported-tier-us/
DISQO. (2022). Likelihood of adults signing up for Netflix and Disney Plus when discounted ad-supported model becomes available in the United States as of September 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1343716/sign-up-netflix-disney-launch-ad-supported-tier-us/
DISQO. "Likelihood of Adults Signing up for Netflix and Disney Plus When Discounted Ad-supported Model Becomes Available in The United States as of September 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Oct 2022, /statistics/1343716/sign-up-netflix-disney-launch-ad-supported-tier-us/
DISQO, Likelihood of adults signing up for Netflix and Disney Plus when discounted ad-supported model becomes available in the United States as of September 2022 ÌÇÐÄÆƽâ°æ, /statistics/1343716/sign-up-netflix-disney-launch-ad-supported-tier-us/ (last visited July 25, 2026)
Likelihood of adults signing up for Netflix and Disney Plus when discounted ad-supported model becomes available in the United States as of September 2022 [Graph], DISQO, October 26, 2022. [Online]. Available: /statistics/1343716/sign-up-netflix-disney-launch-ad-supported-tier-us/
