survey within DISQO member community; Disney+ subscribers
Supplementary notes
This question was phrased by the source as follows: "Netflix (L) / Disney+ (R) plans to offer a discounted service subscription for customers who are willing to watch commercials, available later this year. Subscribers choosing this tier/option will be exposed to advertising during programming at regular intervals. Based on this information, how likely are you to change your subscription to this lower-cost option with commercials when it becomes available?"
Citation formats
Likelihood of Disney+ subscribers switching to ad-supported tier in the U.S. 2022
The majority of Disney+ subscribers in the U.S. who were interviewed in a 2022 survey stated that they were extremely or somewhat likely switch to the ad-supported model when it becomes available, at over ** percent of respondents. Conversely, ** percent of adults surveyed were not sure.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
DISQO. (October 26, 2022). Likelihood of Disney Plus subscribers switching to ad-supported model in the United States as of September 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/1343703/likelihood-disney-subscribers-switch-to-ad-funded-tier-us/
DISQO. "Likelihood of Disney Plus subscribers switching to ad-supported model in the United States as of September 2022." Chart. October 26, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/1343703/likelihood-disney-subscribers-switch-to-ad-funded-tier-us/
DISQO. (2022). Likelihood of Disney Plus subscribers switching to ad-supported model in the United States as of September 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/1343703/likelihood-disney-subscribers-switch-to-ad-funded-tier-us/
DISQO. "Likelihood of Disney Plus Subscribers Switching to Ad-supported Model in The United States as of September 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 Oct 2022, /statistics/1343703/likelihood-disney-subscribers-switch-to-ad-funded-tier-us/
DISQO, Likelihood of Disney Plus subscribers switching to ad-supported model in the United States as of September 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1343703/likelihood-disney-subscribers-switch-to-ad-funded-tier-us/ (last visited July 23, 2026)
Likelihood of Disney Plus subscribers switching to ad-supported model in the United States as of September 2022 [Graph], DISQO, October 26, 2022. [Online]. Available: /statistics/1343703/likelihood-disney-subscribers-switch-to-ad-funded-tier-us/