In the United States, the daily use of the ad-supported plan offered by streaming service HBO Max was most common among millennials as well as users from Generation Z, according to a survey conducted in ***. Nine and ** percent of respondents in these age groups, respectively, watched the streaming service with ads on a daily basis in the month prior to the survey. Baby boomers were least likely to use this streaming option every day, with a share of just *** percent.
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Morning Consult. (November 8, 2022). Frequency of watching HBO Max with ads in the past month in the United States as of November 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1362790/use-hbo-max-with-ads-frequency-united-states-generation/
Morning Consult. "Frequency of watching HBO Max with ads in the past month in the United States as of November 2022, by generation." Chart. November 8, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1362790/use-hbo-max-with-ads-frequency-united-states-generation/
Morning Consult. (2022). Frequency of watching HBO Max with ads in the past month in the United States as of November 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1362790/use-hbo-max-with-ads-frequency-united-states-generation/
Morning Consult. "Frequency of Watching Hbo Max with Ads in The past Month in The United States as of November 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2022, /statistics/1362790/use-hbo-max-with-ads-frequency-united-states-generation/
Morning Consult, Frequency of watching HBO Max with ads in the past month in the United States as of November 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1362790/use-hbo-max-with-ads-frequency-united-states-generation/ (last visited July 24, 2026)
Frequency of watching HBO Max with ads in the past month in the United States as of November 2022, by generation [Graph], Morning Consult, November 8, 2022. [Online]. Available: /statistics/1362790/use-hbo-max-with-ads-frequency-united-states-generation/
