According to a March 2022 survey conducted among U.S. adults, most of the Gen X or older users at selected hybrid video-on-demand platforms were more likely to select the ad-free tier rather than the ad-supported one. For example, the share of Gen Xers and older using the ad-free version of Peacock Premium amounted to ** percent, while ** percent of this generation were ad-supported viewers.
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S&P Global. (August 16, 2022). Share of ad-supported and ad-free users of selected hybrid video-on-demand (HVOD) services in the United States as of March 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1358549/ad-supported-ad-free-hvod-us-by-generation/
S&P Global. "Share of ad-supported and ad-free users of selected hybrid video-on-demand (HVOD) services in the United States as of March 2022, by generation." Chart. August 16, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1358549/ad-supported-ad-free-hvod-us-by-generation/
S&P Global. (2022). Share of ad-supported and ad-free users of selected hybrid video-on-demand (HVOD) services in the United States as of March 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1358549/ad-supported-ad-free-hvod-us-by-generation/
S&P Global. "Share of Ad-supported and Ad-free Users of Selected Hybrid Video-on-demand (Hvod) Services in The United States as of March 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Aug 2022, /statistics/1358549/ad-supported-ad-free-hvod-us-by-generation/
S&P Global, Share of ad-supported and ad-free users of selected hybrid video-on-demand (HVOD) services in the United States as of March 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1358549/ad-supported-ad-free-hvod-us-by-generation/ (last visited July 20, 2026)
Share of ad-supported and ad-free users of selected hybrid video-on-demand (HVOD) services in the United States as of March 2022, by generation [Graph], S&P Global, August 16, 2022. [Online]. Available: /statistics/1358549/ad-supported-ad-free-hvod-us-by-generation/
