As of October 2022, one in three U.S. Netflix users interviewed in a survey stated that they would likely switch to the streaming service's ad-supported plan. After reporting subscriber losses in the first half of 2022, Netflix launched an ad-supported version in ** countries, including the U.S., Canada, and Germany, amongst others, in November of the same year.
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CivicScience. (October 18, 2022). Share of current Netflix users who would likely switch to the ad-supported version in the United States from January to October 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1343125/likelihood-netflix-users-switch-to-ad-supported-tier-us/
CivicScience. "Share of current Netflix users who would likely switch to the ad-supported version in the United States from January to October 2022." Chart. October 18, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1343125/likelihood-netflix-users-switch-to-ad-supported-tier-us/
CivicScience. (2022). Share of current Netflix users who would likely switch to the ad-supported version in the United States from January to October 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1343125/likelihood-netflix-users-switch-to-ad-supported-tier-us/
CivicScience. "Share of Current Netflix Users Who Would Likely Switch to The Ad-supported Version in The United States from January to October 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Oct 2022, /statistics/1343125/likelihood-netflix-users-switch-to-ad-supported-tier-us/
CivicScience, Share of current Netflix users who would likely switch to the ad-supported version in the United States from January to October 2022 ÌÇÐÄÆƽâ°æ, /statistics/1343125/likelihood-netflix-users-switch-to-ad-supported-tier-us/ (last visited July 23, 2026)
Share of current Netflix users who would likely switch to the ad-supported version in the United States from January to October 2022 [Graph], CivicScience, October 18, 2022. [Online]. Available: /statistics/1343125/likelihood-netflix-users-switch-to-ad-supported-tier-us/
