Share of streaming consumers who prefer low cost streaming with ads versus high cost streaming without ads worldwide as of March 2022, by selected country
Characteristic
Prefer low cost with ads
Don't know/No opinion
Prefer high cost without ads
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The source adds the following information: "Respondents were asked if they prefer to subscribe to a low-cost streaming service supported by ads or a high-cost, ad-free streaming service."
Citation formats
Global distribution of AVOD versus SVOD preference 2022, by country
Globally, the majority of consumers express a preference for low-cost ad-supported video streaming platforms over higher cost platforms without ads as of March 2022. Among selected surveyed countries around the world, only Germany and Spain exhibited a relatively even split between the two options. The strongest preference for low-cost over ad-free was in South Korea, where nearly of viewers preferred an ad-supported low-cost streaming service.
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Morning Consult. (April 19, 2022). Share of streaming consumers who prefer low cost streaming with ads versus high cost streaming without ads worldwide as of March 2022, by selected country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1313433/share-global-streamers-who-prefer-avod-versus-svod/
Morning Consult. "Share of streaming consumers who prefer low cost streaming with ads versus high cost streaming without ads worldwide as of March 2022, by selected country." Chart. April 19, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1313433/share-global-streamers-who-prefer-avod-versus-svod/
Morning Consult. (2022). Share of streaming consumers who prefer low cost streaming with ads versus high cost streaming without ads worldwide as of March 2022, by selected country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1313433/share-global-streamers-who-prefer-avod-versus-svod/
Morning Consult. "Share of Streaming Consumers Who Prefer Low Cost Streaming with Ads versus High Cost Streaming without Ads Worldwide as of March 2022, by Selected Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Apr 2022, /statistics/1313433/share-global-streamers-who-prefer-avod-versus-svod/
Morning Consult, Share of streaming consumers who prefer low cost streaming with ads versus high cost streaming without ads worldwide as of March 2022, by selected country ÌÇÐÄÆƽâ°æ, /statistics/1313433/share-global-streamers-who-prefer-avod-versus-svod/ (last visited July 25, 2026)
Share of streaming consumers who prefer low cost streaming with ads versus high cost streaming without ads worldwide as of March 2022, by selected country [Graph], Morning Consult, April 19, 2022. [Online]. Available: /statistics/1313433/share-global-streamers-who-prefer-avod-versus-svod/
