During a 2021 survey carried out in Sweden, ** percent of responding adults (16+) stated they always used an ad blocker while surfing the internet. However, more than a quarter said they never did.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Lunds universitet. (February 17, 2022). Frequency of ad blocker use in Sweden as of November 2021 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 02, 2026, from /statistics/593723/survey-on-usage-of-ad-blockers-in-sweden/
Lunds universitet. "Frequency of ad blocker use in Sweden as of November 2021." Chart. February 17, 2022. ÌÇÐÄÆÆ½â°æ. Accessed August 02, 2026. /statistics/593723/survey-on-usage-of-ad-blockers-in-sweden/
Lunds universitet. (2022). Frequency of ad blocker use in Sweden as of November 2021. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 02, 2026. /statistics/593723/survey-on-usage-of-ad-blockers-in-sweden/
Lunds universitet. "Frequency of Ad Blocker Use in Sweden as of November 2021." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 17 Feb 2022, /statistics/593723/survey-on-usage-of-ad-blockers-in-sweden/
Lunds universitet, Frequency of ad blocker use in Sweden as of November 2021 ÌÇÐÄÆÆ½â°æ, /statistics/593723/survey-on-usage-of-ad-blockers-in-sweden/ (last visited August 02, 2026)
Frequency of ad blocker use in Sweden as of November 2021 [Graph], Lunds universitet, February 17, 2022. [Online]. Available: /statistics/593723/survey-on-usage-of-ad-blockers-in-sweden/