During a 2021 survey carried out in Sweden, ** percent of responding adults (16+) stated they do not follow any brands on social media. However, ** percent of respondents said they followed *** to **** brands.
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Lunds universitet. (February 17, 2022). Number of brands consumers followed on social media in Sweden as of November 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1309369/number-brands-followed-social-media-sweden/
Lunds universitet. "Number of brands consumers followed on social media in Sweden as of November 2021." Chart. February 17, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1309369/number-brands-followed-social-media-sweden/
Lunds universitet. (2022). Number of brands consumers followed on social media in Sweden as of November 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1309369/number-brands-followed-social-media-sweden/
Lunds universitet. "Number of Brands Consumers Followed on Social Media in Sweden as of November 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Feb 2022, /statistics/1309369/number-brands-followed-social-media-sweden/
Lunds universitet, Number of brands consumers followed on social media in Sweden as of November 2021 ÌÇÐÄÆƽâ°æ, /statistics/1309369/number-brands-followed-social-media-sweden/ (last visited August 01, 2026)
Number of brands consumers followed on social media in Sweden as of November 2021 [Graph], Lunds universitet, February 17, 2022. [Online]. Available: /statistics/1309369/number-brands-followed-social-media-sweden/
