During a mid-2024 survey carried out in the United Kingdom, ** percent of responding marketers said they used artificial intelligence (AI) within their experimentation approach. * described their experimentation approach as 'unsophisticated.'
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Optimizely. (June 18, 2024). Selected data on marketing experimentation in the United Kingdom as of June 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1480115/ai-marketing-uk/
Optimizely. "Selected data on marketing experimentation in the United Kingdom as of June 2024." Chart. June 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1480115/ai-marketing-uk/
Optimizely. (2024). Selected data on marketing experimentation in the United Kingdom as of June 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1480115/ai-marketing-uk/
Optimizely. "Selected Data on Marketing Experimentation in The United Kingdom as of June 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jun 2024, /statistics/1480115/ai-marketing-uk/
Optimizely, Selected data on marketing experimentation in the United Kingdom as of June 2024 ÌÇÐÄÆƽâ°æ, /statistics/1480115/ai-marketing-uk/ (last visited July 20, 2026)
Selected data on marketing experimentation in the United Kingdom as of June 2024 [Graph], Optimizely, June 18, 2024. [Online]. Available: /statistics/1480115/ai-marketing-uk/
