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Why would you share your personal information to companies advertising online?

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Sources

Release date

June 2020

Region

Italy

Survey time period

2020

Special properties

social media users

Supplementary notes

The survey question was phrased by the source as follows: "Per quali ragioni saresti disponibile a cedere informazioni su di te (sesso, età, luoghi frequentati, interessi) alle aziende che fanno pubblicità?

Citation formats

Opinions on sharing personal information online in Italy 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 4, 2020
A survey from 2020 revealed that ** percent of Italian social media users were willing to share their personal information with advertisers in exchange for money. Having something in return was accepted by another ** percent of users, while ** percent of respondents would share their personal data if companies would show them much less advertising.
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