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Most popular live commerce applications and services in Japan as of January 2022

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Source

Release date

January 2022

Region

Japan

Survey time period

January 17 to 19, 2022

Number of respondents

1,000*

Age group

20-69 years

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

*500 respondents who have used live commerce services and 500 respondents who have never used such services.

Citation formats

Most used live commerce services in Japan 2022

Published by
F. Watty,
Feb 10, 2022
The leading live commerce service in Japan was YouTube as revealed in a survey conducted in January 2022. Almost ** percent of respondents were using the online video sharing platform regularly, making YouTube the most popular live commerce service with a huge lead to the second-placed Instagram.
To increase interactions between streamers and audience, YouTube announced an integrated shopping function for its platform in 2021, allowing users to directly purchase a promoted item without stopping the live stream.
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* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
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