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Most common actions influencing purchase decision-making processes in physical store retail in Japan as of September 2021

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Source

Release date

October 2021

Region

Japan

Survey time period

September 15 to 17, 2021

Number of respondents

1,000 respondents

Age group

20-79 years

Special properties

multiple answers allowed

Method of interview

Online survey

Citation formats

Common actions influencing purchase decisions in in-store retail in Japan 2021

Published by
F. Watty,
Feb 14, 2022
The leading action influencing the purchase decisions of Japanese consumers in in-store retailing is talking to the sales staff at the point-of-sales as revealed in a survey conducted in September 2021. While the discussions with sales clerks influenced the purchase behavior of ** percent of respondents, only *** percent considered a conversation with a broad audience on social networking services (SNS) a step in their decision making process.
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