The majority of online shoppers in Japan took reviews on e-commerce websites into consideration, as revealed in a survey conducted in January 2024. While over ** percent of respondents stated that they considered the feedback of other shoppers on an online shopping platform, another **** percent stated that they paid close attention to product reviews before buying.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Repro. (August 7, 2024). Share of online shoppers taking reviews on e-commerce websites into consideration in Japan as of January 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1290420/japan-share-online-shoppers-take-review-consideration/
Repro. "Share of online shoppers taking reviews on e-commerce websites into consideration in Japan as of January 2024." Chart. August 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1290420/japan-share-online-shoppers-take-review-consideration/
Repro. (2024). Share of online shoppers taking reviews on e-commerce websites into consideration in Japan as of January 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1290420/japan-share-online-shoppers-take-review-consideration/
Repro. "Share of Online Shoppers Taking Reviews on E-commerce Websites into Consideration in Japan as of January 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Aug 2024, /statistics/1290420/japan-share-online-shoppers-take-review-consideration/
Repro, Share of online shoppers taking reviews on e-commerce websites into consideration in Japan as of January 2024 ÌÇÐÄÆƽâ°æ, /statistics/1290420/japan-share-online-shoppers-take-review-consideration/ (last visited July 25, 2026)
Share of online shoppers taking reviews on e-commerce websites into consideration in Japan as of January 2024 [Graph], Repro, August 7, 2024. [Online]. Available: /statistics/1290420/japan-share-online-shoppers-take-review-consideration/
