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Total content viewing hours of selected video streaming services in the United Kingdom from 2022 to 2025

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Sources

Release date

July 2025

Region

United Kingdom

Survey time period

2022 to 2025

Supplementary notes

* Only includes free-to-view content.

Citation formats

Total content viewing hours of various streaming services in the UK 2022-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 30, 2026

In 2025, subscription video-on-demand (SVoD) services Amazon Prime Video and Netflix held the highest share of total content viewing hours in the UK by a large margin, at * and * content hours respectively. Rakuten TV and Apple TV+ recorded some of the lowest viewing time in the UK between all streaming services examined in the study.

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Overview

7

Television

6

Radio

7

Digital properties

6

News

5

Content

4

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Topics

Broadcaster video-on-demand in the United KingdomVideo streaming in the United KingdomTelevision industry in EuropePay TV in the United Kingdom (UK)Video game market in the United Kingdom
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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