ÌÇÐÄÆƽâ°æ

Share of fashion, lifestyle, and beauty brands (FLB) owned media and influencer content on Instagram worldwide in 1st half 2023, by subsector

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

October 2023

Region

Worldwide

Survey time period

January to June 2023

Supplementary notes

Owned content is content hosted by brands themselves.

Citation formats

FLB brands on Instagram: influencer vs. owned media posts worldwide 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 15, 2023
In the first half of 2023, ** percent of Instagram content referring to fashion brands was posted by influencers whereas ** percent was posted by the brands themselves. The remaining ** percent belonged to celebrities, media, and partners. For beaty brands, the shares stood at ** percent vs. ** percent.
Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Beauty brands on social media "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Beauty brands on social media

Overview of the beauty industry

7

Leading beauty brands

8

Branded beauty on Instagram

8

Branded beauty on TikTok

5

Consumer perspective

7

Further Content: You might find this interesting as well

Topics

Beauty brands on social mediaCelebrity beauty brandsSocial media advertising and marketing worldwideSocial media advertising and marketing in the U.S.Brands on social media
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.