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Information sources influencing purchase process among Gen Z consumers in Italy as of June 2021

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Source

Release date

June 2021

Region

Italy

Survey time period

as of June 2021

Number of respondents

1,316 respondents

Age group

18-24 years

Special properties

among consumers receptive to influencers

Supplementary notes

The source does not provide a date of survey. The date provided is the publication date.

Citation formats

Sources driving purchase decisions of Gen Z in Italy 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 5, 2021

During a 2021 survey carried out among consumers from Italy aged 18 to 24 receptive to influencers, **** percent of respondents stated that Amazon reviews influenced their product or service purchase process; nearly ** percent said that they were influenced by social media accounts of influencers they followed.

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Topics

Digital advertising in Italy Digital advertising in EuropeAdvertising and market research companies in ItalySocial media usage in ItalyInfluencer marketing in Italy
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