| Characteristic | 16-24 years | 25-34 years | 35-44 years | 45-54 years | 55 years and older |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
June 2023
More information
Region
Malaysia
Survey time period
May 11 to 31, 2023
Number of respondents
5,512 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer? If yes, why did you make the purchase"
Figures have been rounded
Age group breakdowns:
16-24 years: 1,724 respondents
25-34 years: 2,200 respondents
35-44 years: 1,138 respondents
45-54 years: 350 respondents
55+ years: 100 respondents
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