| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
May 2022
More information
Region
United Kingdom
Survey time period
spring 2022
Number of respondents
1,008 respondents
Age group
18 years and older
Supplementary notes
The source defines influencer types as follows:
Nano = one thousand to nine thousand followers,
Micro = ten thousand to 99 thousand followers,
Macro = 100 thousand to one million followers,
Mega = one million and more followers.
Original question: "What type of influencers are you more likely to follow? Select one"
The source does not provide information about survey methodology.
Percentage points exceeding 100 percent are probably due to rounding.
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