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Share of people who followed influencers on social media in Vietnam as of May 2023, by gender

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Source

In cooperation with
Release date

June 2023

Region

Vietnam

Survey time period

May 11 to 31, 2023

Number of respondents

3,064 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Do you follow at least one influencer on social media?"

The survey was conducted among 1,616 female respondents and 1,448 male respondents.

Citation formats

Share of people who followed social media influencers Vietnam 2023, by gender

Published by Thuy D., Jun 12, 2023

According to a survey on social media influencers conducted by in May 2023, approximately ** percent of female respondents in Vietnam stated that they followed at least one influencer on social media. Meanwhile, the proportion of male respondents following any influencer on social media was ** percent.

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Social media in VietnamE-commerce in VietnamInternet usage in VietnamDigital advertising in VietnamSocial commerce in Vietnam
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