During a survey of consumers in selected countries worldwide in 2024, 87 percent of participants in Brazil indicated they trust recommendations made by influencers. In comparison, 72 percent of participants in France stated they trust the recommendations made by influencers.
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Rakuten (Marketing). (December 31, 2024). Share of consumers who trust influencers' recommendations in selected countries worldwide as of December 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1550452/trust-in-recommendations-by-influencers-by-country/
Rakuten (Marketing). "Share of consumers who trust influencers' recommendations in selected countries worldwide as of December 2024." Chart. December 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1550452/trust-in-recommendations-by-influencers-by-country/
Rakuten (Marketing). (2024). Share of consumers who trust influencers' recommendations in selected countries worldwide as of December 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1550452/trust-in-recommendations-by-influencers-by-country/
Rakuten (Marketing). "Share of Consumers Who Trust Influencers' Recommendations in Selected Countries Worldwide as of December 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Dec 2024, /statistics/1550452/trust-in-recommendations-by-influencers-by-country/
Rakuten (Marketing), Share of consumers who trust influencers' recommendations in selected countries worldwide as of December 2024 ÌÇÐÄÆƽâ°æ, /statistics/1550452/trust-in-recommendations-by-influencers-by-country/ (last visited July 28, 2026)
Share of consumers who trust influencers' recommendations in selected countries worldwide as of December 2024 [Graph], Rakuten (Marketing), December 31, 2024. [Online]. Available: /statistics/1550452/trust-in-recommendations-by-influencers-by-country/
