During a survey of consumers in selected countries worldwide in 2024, ** percent of participants in Australia, Brazil, and the United Kingdom indicated that the authenticity of an influencer is important to them. Additionally, ** percent of participants from Australia and the United Kingdom, expressed the importance of transparency about influencers' brand relationships.
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Rakuten (Marketing). (December 31, 2024). Share of consumers who value influencer authenticity and brand relationship transparency in selected countries worldwide as of December 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1550527/opinion-influencer-authenticity-brand-relationship-transparency-world-by-country/
Rakuten (Marketing). "Share of consumers who value influencer authenticity and brand relationship transparency in selected countries worldwide as of December 2024." Chart. December 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1550527/opinion-influencer-authenticity-brand-relationship-transparency-world-by-country/
Rakuten (Marketing). (2024). Share of consumers who value influencer authenticity and brand relationship transparency in selected countries worldwide as of December 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1550527/opinion-influencer-authenticity-brand-relationship-transparency-world-by-country/
Rakuten (Marketing). "Share of Consumers Who Value Influencer Authenticity and Brand Relationship Transparency in Selected Countries Worldwide as of December 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Dec 2024, /statistics/1550527/opinion-influencer-authenticity-brand-relationship-transparency-world-by-country/
Rakuten (Marketing), Share of consumers who value influencer authenticity and brand relationship transparency in selected countries worldwide as of December 2024 ÌÇÐÄÆƽâ°æ, /statistics/1550527/opinion-influencer-authenticity-brand-relationship-transparency-world-by-country/ (last visited July 31, 2026)
Share of consumers who value influencer authenticity and brand relationship transparency in selected countries worldwide as of December 2024 [Graph], Rakuten (Marketing), December 31, 2024. [Online]. Available: /statistics/1550527/opinion-influencer-authenticity-brand-relationship-transparency-world-by-country/
